BritehouseCategory: Digital Solutions
DateNovember 17, 2015
Britehouse is an African-based holding company with four companies in its fold. Each of these companies has their own MD and their own brand. Giant Leap’s challenge was to make all these groups work in one cohesive space. All colour schemes needed to be re-configured and re-designed. Our solution was to divide each group into different wings so that they enjoy their own autonomy but still feel like part of a team. Maintaining a sensitive focus on budget, we selected predominantly neutral tones, combined with individual coloured feature walls for each company, creating harmony among the individual brands whilst still allowing them to each maintain their brand integrity.